The Head of the Trademark and Geographical Indications Examination Department of the Intellectual Property Office of the Ministry of Economy of the Republic of Armenia, Anna Hayrapetyan, delivered a thematic speech on "Trademark Registration and Its Importance for Business" at a meeting organized by the "Mantashyants" Entrepreneurs' Union.

The role, importance, and registration procedure of a trademark were presented during the speech. During the intensive conversation/discussion, the club members had the opportunity to ask the questions they were interested in regarding the topic, as well as to learn about the possibilities of protecting trademarks more effectively and, through this protection, to correctly position and promote their business in the market.